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Creative Imperatives

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2017 Festival

         Welcome to Creative Imperatives 2017! This year's theme is Identity Matters and explores both meanings of that phrase-- how identity matters to us individually and collectively, and how identity is defined by us and by those around us.  Over the course of the festival we are planning sessions that address ethnicity, orientation, gender, professional identity and career, sports fandom as part of identity, ability, Native American culture, how music and theatrical techniques change our perception of identity, and identity as captured in works of art.  The definition is intentionally broad so that there is room for all of the important conversations that take place on this subject.  Creative Imperatives provides a lens to see how the creative arts give rise to new definitions of identity and also how they offer a new way into existing conversations. We are thrilled to welcome back many participants in Art, Communication Studies, Music, and Theatre Arts, and to welcome participants this year from Ethnic & Racial Studies, Economics, Psychology, English, and Women’s, Gender, and Sexuality Studies.

We are also delighted to welcome musician Brandon Ridenour, actress Karen Olivo and author Kirstin Cronn-Mills as the 2017 Festival Guests.

Please join us on Monday February 27 and Tuesday February 28 for an exciting series of presentations, performances, workshops, lectures, and discussions with faculty, staff and students.

Creative Imperatives events are free and open to the public. The Creative Imperatives festival has been possible, in part, through the support of the University of Wisconsin-La Crosse Provost’s Office, the Visiting Scholars and Artists Fund, the College of Liberal Studies, the School of Arts and Communication, the UWL Foundation/Community Engagement Committee, State Bank Financial, and Dick Record.


Creative Imperatives has been established to:

  • Promote the creative/scholarly works of faculty, students, and staff in the School of Arts and Communication at the University of Wisconsin-La Crosse.
  • Invigorate dialogue about arts and communication with regionally, nationally, and internationally renowned artists and scholars.
  • Showcase innovative and thought-provoking performances, presentations, lectures, and exhibitions for the greater La Crosse and University communities.