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Creative Imperatives
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  • Welcome from the Director

    julia picture 1

    Dr. Julia Johnson
    Director, School of Arts and Communication

    I am pleased to welcome you to Creative Imperatives - a festival designed to showcase the innovative and thought-provoking work of our students, faculty, staff, and distinguished guests. Our program showcases a range of events that contribute to the cultural life of our campus and local community. We believe that the arts and communication are integral to thinking with creativity and flexibility - qualities that help ensure success in every profession and every life experience. 

    Creative Imperatives is made possible through the work of the faculty, students, and staff in the School of Arts and Communication and exemplifies collaboration. Our steering committee consists of faculty members from each of our four departments: Art, Communication Studies, Music, and Theatre Arts. Our Festival Coordinator - Laurie Kincman - worked with a group of student coordinators who assumed primary responsibility for bringing this program to fruition. Our faculty and students also generously shared their expertise in logo design, digital map creation, web design, and video production. 

    All festival events are free and open to the public. On behalf of the University of Wisconsin, La Crosse, welcome to Creative Imperatives! 

    Creative Imperatives events are free and open to the public. The Creative Imperatives festival has been possible, in part, through the support of the University of Wisconsin-La Crosse Provost's Office Visiting Scholars and Artists Fund, the College of Liberal Studies, and the School of Arts and Communication. 

    Event Program

     tiny cover

    creative crush video series

    joe anderson

    Joe Anderson - Theatre Arts

    heidi macpherson

    Heidi Macpherson - Provost 

    View all

    Mission Statement

    Creative Imperatives has been established to:

    • Promote the creative/scholarly works of faculty, students, and staff in the School of Arts and Communication at the University of Wisconsin-La Crosse.
    • Invigorate dialogue about arts and communication with regionally, nationally, and internationally renowned artists and scholars.
    • Showcase innovative and thought-provoking performances, presentations, lectures, and exhibitions for the greater La Crosse and University communities.